Jennifer Rubritz

Hi, I'm Jen

Vision without action is an idea, action without vision is chaos.

Great products start with understanding people. I transform ideas into meaningful solutions that serve both users and business objectives — uncovering customer needs and translating them into strategies that make a real difference.

With over fifteen years driving digital transformations for global enterprises, agencies, and start-ups, I bring depth across product strategy, management, and program execution.

15+
Years Experience
$2B
Revenue Protected
$425K
Annual Savings
5.2M
Users Reached

What I Bring to Every Engagement

My approach is rooted in curiosity and strategic execution — asking the right questions to deliver real results.

🔍

Deep Customer Discovery

Uncover deep customer needs through curiosity-driven research, transforming ambiguity into clarity.

🎯

Strategic Alignment

Bridge customer insights with business objectives to drive strategic decisions and align cross-functional teams.

Elegant Problem Solving

Solve complex problems through structured problem-solving and design thinking.

📊

Measurable Delivery

Deliver measurable value through iterative, agile release cycles.

🏆

Team Elevation

Elevate team capabilities by fostering design thinking and strategic alignment from concept to launch.

🔄

Continuous Evolution

Drive continuous product evolution through data-informed decisions and user feedback.

What I Offer

I help organizations move from concept to product strategy,
roadmap, and built solution.

01 — STRATEGY

Product Strategy & Advisory

From concept to roadmap. I help founders, execs, and teams clarify what to build, who it's for, and how to sequence it.

Product VisionOpportunity SizingRoadmap ArchitectureGo-to-Market
02 — ARCHITECTURE

Dashboard & Data Product Design

UX architecture for data-heavy products, KPI frameworks, and frontend specifications for development handoff.

Data ProductsKPI FrameworkFrontend SpecIoT Strategy
03 — EXECUTION

Multi-Platform Product Management

End-to-end program leadership across web, mobile, and connected TV with full SDLC ownership.

Cross-PlatformAgile/SAFeVendor CoordinationQA & Launch
04 — INNOVATION

AI Feature & Agent Integration

Helping product teams identify where AI creates genuine value — from prompt engineering to AI-powered workflows.

AI ScopingPrompt EngineeringAgent WorkflowsPOC Development
05 — OPERATIONS

Creative & Content Operations

I design the systems, workflows, and governance structures that make scaled creative production sustainable.

Pipeline ArchitectureWorkflow DesignRACICapacity Planning
06 — GROWTH

Startup & Launch Advisory

I've co-founded, built, and launched mobile products from zero. Advising on App Store strategy, user acquisition, and trajectory.

MVP ScopingASOGrowth StrategyInvestor Narrative

Portfolio Highlights

A selection of projects across enterprise, agency, and startup environments.

GTG

Glassman Technology Group Platform

Enterprise SaaS Platform

USMC

US Marine Corps Recruitment App

Government & Defense

TWC

The Weather Channel
TV App

Connected TV / Streaming

BHE

Berkshire Hathaway Energy Mobile Apps

Energy & Utilities

Cummins

The Power of an Internship

Manufacturing & Enterprise

Box

External Cloud Collaboration Solution

Cloud & SaaS

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